In the Style boss Adam Frisby cleared of stealing rival’s business plan in £125m legal battle
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The Style boss Adam Frisby has been cleared of stealing his business plan from a rival, ending a £125m legal battle.
The 35-year-old billionaire was accused of stealing the name and idea for the online fashion firm from Paul Clements, whom he met three months after founding In The Style.
Clements claimed the idea, using reality TV stars on social media to sell cheap fast fashion to young women, was hers.
Out of the woods: In the Style boss Adam Frisby (pictured) was accused of stealing the name and idea for Paul Clements’ online fashion firm
The business uses celebrities such as Lauren Pope, Stacey Solomon and Charlotte Crosby to design and market its lines and until recently enjoyed great success.
Clements claimed Frisby owed him £125m, the amount raised when the company went public in March 2021.
But a judge in Manchester ruled that Clements was promoting a “false narrative”, dismissing his claim and vindicating Frisby.
Frisby, who left school without a GCSE at 15 and worked at Burger King, said the case was “the most difficult, unimaginable months of my life.”
