HBO is raising the price of its ad-free HBO Max subscription tier, the company announced Thursday. The new price, effective Thursday, is $15.99 plus tax per month, up $1 from the original price of $14.99. It is the first price increase for monthly subscribers.
Current HBO Max subscribers will see the new pricing take effect in the next billing cycle beginning February 11, HBO said. The cost of an annual subscription remains unchanged at $149.99 per year, a 20% discount on the monthly price. HBO Max level with ads, introduced in 2021, is still $9.99 per month. Both tiers have the same content, but ad-free subscribers can download shows and movies and stream in 4K.
HBO said the $1 price increase will help the company “continue to invest to deliver even more culture-defining programming and improve our customer experience for all users.”
HBO Max launched in the United States in May 2020 as WarnerMedia’s response to the rise of the subscription streaming service. The service has a ton of original shows and movies and other HBO content, along with a huge media backlog.
