December 4, 2022

Have you recently built a website for your small business? If not, you should consider making one today! Creating your own website for your small business can help elevate your brand in many ways in comparison to selling your products through a storefront such as Etsy. Having your own website allows you to really flesh out not only your visual look but also your brand’s mission statement. You are able to do this on your own site by starting your own business blog. Blogging is important because it can help you connect with your customer base on a deeper level. 

Why Blogging Works

Many small businesses shy away from blogging because they fear writing is too big of a time commitment. While it is good to understand that blog posts take time to curate, no small business should deem this energy as too much work. You should view it as part of your  company’s marketing. Blogging is utilized by many as part of their inbound marketing strategy. Inbound marketing is all about creating content that aligns with your customer base. It is said that creating a business blog is one of the best cost efficient marketing tactics out there. It works because posts can help drive traffic to your website and by proxy your products. It can help you reach a broader audience this way.

The Best Topics to Write About

Topic #1: Answer Your Customer’s Questions

The first thing you need to do is identify what questions your target audience is asking. Once you can pinpoint these frequently asked questions your next step is to brainstorm article titles to address each of their popular questions. By writing on frequently asked questions you will actually expand your reach immensely. These articles will be seen by a ton more people just by answering industry or product related questions. Talking about general topics will help more people see your sight. 

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Topic #2: Product Reviews

After tackling your customer’s questions, the next topic you should brainstorm is curating product reviews. The majority of people tend to do a quick google search of product reviews before buying anything nowadays. There are so many products on the market that it is difficult to pick which one to purchase. People use online product reviews as a way to weed through the okay products and find the best for their needs. People feel better about spending money when they have vetted a product or service. If your business sells any sort of product you should dedicate one article to each product. Talk in depth about how it performs. Remember it is important to be objective in your blog posts, not subjective.

Topic #3: Pros and Cons Lists

Similar to topic number two, people enjoy honesty when it comes to product reviews. Dedicate some articles to the pros and cons of your product or services. If there is a con make sure you write them in a way that makes the pros outweigh the cons. Maybe your product or service is expensive. Let your readers know and understand why it is expensive and write in detail why it is worth the money. If you make your cons sound reasonable or positive in some manner people will appreciate the transparency and will be more likely to purchase from you.

Top #4: How to Articles 

Another topic people frequently search for is tutorials. People are constantly going online to look up how things work. Setup and maintenance of a product are two highly searched for pieces of important information. Help your audience understand you and your brand. Having articles on your business blog will help your customers engage with your product more effectively. You should also consider creating assembly videos that you upload and embed into the article. Some people need a visual aid for instructions to make sense. Having both written and visual instructions will show your customers that you care that they understand how your product works. 

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Important Tip: Word Count is Crucial 

Another aspect of blogging that many overlook is the length of each blog post. This is where blogging can get tricky. You want to make sure your articles are not too short and not too long. As a general rule of thumb try to keep each blog post to around 500 words. Many people skim read articles when they are browsing the web. You want to make sure what you are saying is getting across to your audience quickly with just the right amount of information. A tool to help you perfect this element of blogging is The Word Counter. The Word Counter is a free online tool that literally keeps track of the amount of words, characters, sentences, paragraphs, and pages you have as you write. It even checks your work for any errors! This tool will help you master writing each of your articles with ease!

Sooner the Better

Starting a blog may feel overwhelming. There is no denying that maintaining a business blogIt is a lot of work. I promise you that in the end it will be worth all of your time and energy. You may even discover that you love blogging! Use this guide and watch your website traffic explode as you continue to post on your business blog!