October 5, 2022

Did you know that 67% of small businesses use social media as a part of their marketing efforts?

Since most people are on several social media platforms, businesses that don’t create profiles are missing out on tons of sales and branding opportunities. If you want to get the most out of your social media posts, then your business needs to start using branded hashtags.

Are you wondering why it is so important to use hashtags related to your unique brand? Keep reading to understand five awesome benefits you can reap.

Social media and creativity concepts with Hashtag sign made of pencil and smartphone.digital marketing images.power of conversation.

Hashtags Increase Brand Awareness

Back in the day, businesses spent lots of money creating catchy slogans and even jingles to get stuck in people’s heads. In the digital world, you can create hashtags that strike people so they can remember your business.

You can look at bigger businesses to see how they’re using social media. Coke has the successful hashtag #ShareACoke which works wonders for increasing brand awareness.

2. Social Media Hashtags Let Businesses Learn About Their Target Audience

As people start using your hashtag, you can collect data on their profiles to see who your target audience is. From ages to locations and beyond, this information is invaluable when it comes to creating marketing campaigns in the future.

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Checking out The HOTH blog will help you figure out the best hashtags and other strategies to use for your social media marketing campaign.

3. Branded Hashtags Are Free Promotion

Creating a new post doesn’t cost a cent, which is why so many businesses are relying on social media to help promote their brand. Whether you want to direct traffic to your business website or raise awareness about an upcoming event, hashtags are efficient.

When other people create posts with your hashtag, they’re working to promote your business for free as well.

4. Hashtags Encourage Conversation

The greatest hashtags have a call to action that encourages others to use the hashtag to join a fun conversation. This increases engagement and helps your business skyrocket to fame.

Hashtags can allow businesses to further develop an identity that makes people feel connected to their cause and become loyal to the brand.

5. Hashtags Make It Easy to Learn About Your Business

Facebook, Twitter, and Instagram hashtags create a link that lets people view every post that’s used the hashtag before. Lots of people who are encountering a brand for the first time will investigate their hashtags to learn more about who they are and what they offer.

Curating a flawless social media profile is great, but exploring posts from real people who use your products or services can build more trust.

Hashtags Need to Be Part of Your Social Media Marketing Campaign

It’s easy to see why branded hashtags are crucial for every business out there. Once you start using your own branded hashtags, you’ll be amazed by all of the benefits that you reap.

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Want more tricks to take your business to new heights? Then read our other blog articles.